Personal Care
For decades, our portfolio of iconic brands has provided quality personal care products to millions of people around the world.
Personal Care for Millions of People
Deodorants, bath foams, soaps, femine hygiene, sunscreens, and digestives: through our extensive brand portfolio, including Neutro Roberts, Borotalco, Acqua alle Rose, Chilly, Bilboa, and Brioschi, we produce and market essential daily personal care and hygiene products for the entire family, from the youngest to the oldest.
Combining tradition with innovation, our dynamic brands offer a comprehensive range of personal care products designed with our customers' needs and their skin in mind, supporting them every day through every challenge.
Our Personal Care Brands
Life smells good.
Read how our Personal Care products make the difference
Our Stories
In Y/Our Life: Borotalco Joins K-Way®’s 60th Anniversary Exhibition
K-Way®, a long-time advocate of contemporary art, innovation, and creativity, celebrates its 60th anniversary by embracing these...
Chilly Launches a New Communication Campaign
Chilly is back on media channels with its new campaign, ‘Fresh from Chilly’, which unveils the brand’s new identity and redefine...
Bolton Acquires Madel
We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...
