Neutro Roberts

The brand

Gentle Skincare for the Whole Family

Since 1904, Neutro Roberts has passed on the pharmaceutical knowledge and authentic passion of its founder Henry Roberts, accompanying generations of families in search of delicate and effective products, always making them feel in safe hands. Every day, it takes care of their skin, giving back the hydration and nourishment it needs, thanks to its unique formulas with pure glycerin oil.

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Origins

It was in 1904, with the market launch of the first neutral solid soap bar under the Roberts brand name, that the journey of the historic Florentine brand Neutro Roberts began. Indeed it all started in 1843 when the English chemist Henry Roberts arrived in Florence to open his pharmaceutical laboratory H. Roberts & Co. Roberts & Co in Via Tornabuoni 17 in Florence, a city that at the time was considered the cultural capital of Italy and a centre of excellence for pharmaceutical knowledge.

Growth

Neutro Roberts was the first brand to introduce the concept of natural pH personal hygiene products to the Italian market and continues on its growth path. Over the years, Neutro Roberts has expanded its range of skin care products to meet the needs of the whole family. The exceptional range currently includes: deodorants, bath, shower gels, solid and liquid soap and hair care.