Collistar "Unleash Your Beauty"

The Manifesto: "Unleash Your Beauty"

Collistar firmly believes that beauty should not be a complicated art, made up of countless products and elaborate techniques. Instead, its vision is rooted in effortless beauty—one that stems from the awareness that just a little is enough to express one's innate charm. With a few simple gestures, every woman can unleash her beauty every day.
The claim "Unleash Your Beauty" is not just a slogan—it’s an invitation to pause, reflect, and let go of the constant pressure to do more in order to feel beautiful. It embodies the “just enough” philosophy that has always defined Italian women’s style: an authenticity that shines effortlessly.

DO WE REALLY HAVE TO DO MORE AND MORE TO LIKE OURSELVES MORE?
In a world where feeling beautiful
seems increasingly out of reach,
Collistar believes that women don’t need
to "add more" to bring out their innate charisma
and shine with their own unique radiance.
The awareness that, with just a few gestures and products,
one can truly unleash and embrace their beauty every day.
COLLISTAR. UNLEASH YOUR BEAUTY.

The Communication Campaign: A Shift in Perspective

To convey this powerful stance, Collistar has developed an equally bold and meaningful campaign.
The film opens with a question: How much do we do every day to feel more beautiful? We follow the routines of different women, immersed in repetitive, almost obsessive gestures, feeding the doubt that the more we do, the less confident we feel. Then comes the moment of realization that changes everything: Is it really necessary to do more and more to like ourselves more? From here, everything takes a new breath.

Set to the notes of Eternità by Ornella Vanoni, the protagonists free themselves from this pressure. The scene opens onto Milan, Collistar’s symbolic city, where women embrace their beauty authentically, free from imposed standards.

An International Launch and an Integrated Strategy

The Unleash Your Beauty campaign goes beyond Italy. Following its TV debut, the message will expand to Spain and other European countries. Supporting this, a multi-channel strategy will feature videos focused on makeup with Puro Gioiello Rossetto, skincare with Futura and Rigenera, and the iconic Gocce Magiche. A strong digital and social media presence will accompany a campaign of large-scale digital billboards across Milan and Rome.

With Collistar, we rediscover that beauty is not a burden to carry, but a light we can set free with a simple gesture. It’s time to unleash our beauty—to feel not just more beautiful, but truly happier.