The New Simmenthal Playground in Milan is Open
We have worked on a community engagement project focused on the enhancement of a basketball playground in Milan.
Located at Via Soderini 41, this project breathes new life into a space that serves as a key gathering point for the local community. Managed by 'Campo Olimpia 1975,' the area has long been a social hub, especially for students of nearby schools. After Simmenthal’s comeback on the basketball court with Olimpia Milano, the brand now shoots the basketball closer to the people, reconnecting with their passions and the language of the community — where sport and music thrive, and cultural energy is palpable.
The vision behind this project is simple: to provide a creative, modern, and safe space where children and the community can gather, play, and feel connected. The refreshed playground now reflects the vibrant and colorful world of Simmenthal and the young people who will bring it to life every day.
The playground’s new look is thanks to Nineinthepaint, a street art collective led by Francesca Cassani, which specializes in transforming spaces across Italy through creative designs. The refreshed playground now boasts a vibrant and contemporary feel that speaks to the spirit of youth, community, and inclusivity.
We're excited to see this space become a hub of sport, creativity, and connection for the entire neighborhood.


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